BOX=ART: Retrogamer and modern video game box art history.


Video game box art and artist history database





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BOX=ART copyright © 2013-2019 Adam Gidney. All rights reserved. Hosted by Dathorn.


BOX=ART is a site dedicated to the history of video game box art/ cover art and the artists responsible for them.

Box arts are profiled using high quality scans and with the intention of acknowledging the men and women who have played such a major role in shaping our gaming experiences.

Not only for video game enthusiasts, BOX=ART is for all who enjoy quality artwork.

All information on this site is through my own findings and is believed to be correct.  Any corrections, errors or admissions that need to be made, or artists that would like to be involved in BOX=ART, please feel free to contact me.

BOX=ART index



Artist index: Ia - It

Publisher index: Im

Imaitoonz.  Japanese box artist in 2001.

Fighting Vipers II |Sega | 2001 | EU ver. | Dreamcast. (1)

>Box art catalogue

Itsuki Masaki.  Japanese box artist in 1990.

Deep Blue | NEC Technologies Inc. | 1990 | JPN ver. | PC Engine. (1)

>Box art catalogue

Ian Naylor.  English box artist from 1988-1992.

Air Support | Psygnosis | 1992 | Amiga, Atari ST.

Armour-Geddon | Psygnosis | 1991 | Amiga, Atari ST, MS-DOS.

Motor Massacre | Gremlins Graphics Software | 1988 | Amiga, Amstrad CPC, Atari ST, MS-DOS, ZX Spectrum.

Red Zone | Psygnosis | 1992 | Amiga.

Thunderblade | U.S. Gold | 1989 | EU ver. | Amiga, Amstrad CPC, Atari ST, MS-DOS, MSX, ZX Spectrum.

Ghouls ‘n Ghosts (大魔界村) | U.S. Gold | 1989 | EU ver. | Amiga, Amstrad CPC, Atari ST, Commodore 64, ZX Spectrum. (1)

Naylor’s cover would be a reworking of the North American arcade flyer by Frank Cirocco, but with the comic book look replaced with a fantasy paint job more in line with what European box artists in the 1980’s were designing.

>Box art catalogue








Ian Craig.  English box artist from 1984-1989.

After studying art and communication design in Sailsbury and Leeds respectively, Craig would embark on a career in sci-fi paint-work, taking a special interest in the “mystical, dreamlike” side of science fiction over spaceships and futuristic hardware the genre loves so much.  

Craig would get his start in the video game industry through his cover arts for publication Popular Computing. This led to Tim Langdell from developer Softec commissioning him for his earliest known box art Ice Giant (1984) and to design a cover for a book on the Dragon 32 hardware.

Ian would later produce two original covers for publisher Psygnosis under their Psyclapse line. Little is known of the artists time within the industry post ‘89.   

>Artist profile

>Box art catalogue

Ice Giant | Softek International | 1984 | Oric.

Menace | Psyclapse | 1988 | Amiga, Atari ST, Commodore 64, MS-DOS. (1)

Nevermind | Psyclapse | 1989 | Amiga, Atari ST, Commodore 64, MS-DOS.




Imagic.  Publisher from 1981-1986.

Atlantis | 1982 | Atari 8-bit, Atari 2600/ VCS, Intellivision, Odyssey2, VIC-20. (1)

Beauty and the Beast | 1982 | Intellivision.

Cosmic Ark | 1982 | Atari 2600/ VCS.

Demon Attack | 1982 | Atari 8-bit, Atari 2600, Commodore 64, Intellivision, Odyssey2, PC Booter, TI-99, TRS-80, VIC-20. (2)

Dragonfire | 1982 | NA ver. | Atari 8-bit, Atari 2600/ VCS, Commodore 64, ColcoVision, Intellivision, Odyssey2, TRS-80, VIC-20. (3)

Microsurgeon | 1982 | Intellivision, PC Booter, TI-99. (4)

Moonsweeper | 1983 | NA ver. | Atari 2600/ VCS, Commodore 64, ColcoVision, TI-99. (5)

Swords and Serpents | 1982 | Intellivision.

Solar Storm | 1983 | Atari 2600/ VCS.

Wing War | 1983 | Atari 2600/ VCS, ColcoVision, TI-99.

Founded in 1981 by Bill Grubb, Bob Smith, Denis Koble, Jim Goldberger, Brian Dougherty, Mark Bradley and Rob Fulop, Imagic would quickly grow as a developer/ publisher, producing such classics such as Microsurgeon and Demon Attack.  In 1982 Michael Becker would get the job of art director and along with Jim Goldberg’s marketing group set about testing different box designs on children to see what was appealing to them.  It was decided to run with the metalic-foil design after a child loved it so much he tried to hide it in his lap.  It would end up through as being an expensive option of applying two layers of paint to get the metal sheen effect, but was a defining feature of an Imagic product.  

The main imagery for many Imagic box arts including, Atlantis, Dragonfire and Cosmic Ark would be a combination of built models and printed materials. All but the Demon Attack and Star Voyager models were designed by both Michael and Wilfredo Aguilar, while prints were created by artists Karen Eliot and Wendy Zeto amongst others. The unique look of built models coupled with the metallic box would help brand Imagic’s products, and provide the consumer with a instantly recognisable product and mark of quality. Company, Full Spectrum - known for their multimedia shows - would then shoot the models on black and use the same composition and lighting techniques used on the Star Wars films.  The final image would be priced at around $2000, a vast sum for a box art at the time.

Imagic’s games would populate Atari’s VCS/ 2600 and Mattel’s Intellivision’s machines (Imagic were Intellivisions first 3rd party developer) and the company would make a point of using the same model imagery across all hardware, but with differing graphic designs for the boxes. The video game crash of 1983 would harm the company beyond repair and Imagic would slowly decline before going out of business in 1986.  By this time 24 games had been produced with the rights to many of the popular titles passing to publisher Activision.  


>Select box art catalogue





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