All information on this site is through my own findings and is believed to be correct.  Any corrections, errors or admissions that need to be made, or artists that would like to be involved in BOX=ART, please feel free to contact me.






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BOX=ART is a site dedicated to the history of video game box art/ cover art and the artists responsible for them.

Box arts are profiled from a variety of angles using high quality scans and with the intention of acknowledging the men and women who have played such a major role in shaping our gaming experiences.

Not only for video game enthusiasts, BOX=ART is for all who enjoy quality artwork.

BOX=ART review

 >Ax Battler: A Legend of Golden Axe  

Box art by Julie Bell

North American artwork, first published by Sega in 1991.

Designed for the European and American markets. Game Gear version pictured.

Also available on: na.

Julie Bell would do the unthinkable and give Sega’s handheld an exclusive and quality western box art in Golden Axe offshoot: Ax Battler.

She would coin the artwork as “Savage Lands” after the games topography. The artwork would sit firmly in line with Julie’s other early 90’s cover arts (Eternal Champions, Defender of Rome II) exuding a detailed, high fantasy look and painted in the artists preferred media, oils.

Japan would unsurprisingly not use Julie’s art. Instead, it interestingly removed the series’ usual western barbarian look and replaced it with a “Koei war game” style box art by illustrator Jun Satoh.

Her equally famous partner Boris Vallejo would also that year create the box art for the stylistically similar American/ European release of Golden Axe II (Mega Drive/ Genesis).

Other notable Julie Bell box arts


>Hardball! (NA) Genesis.


>Natsume Championship Wrestling (NA) SNES.

>Wolfenstein 3D (EU/ NA) Game Boy Advance, Jaguar, DOS, Windows.


>Demon’s Crest (EU/ NA) SNES.

If you like Ax Battler you’ll love…


>Beast War (NA) Apple II.


>Golden Axe (EU/ JP) Mega Drive.

Sources and further reading:


Related BOX=ART pages.


>Swords & Serpents (EU/ NA) Mega Drive/ Genesis.


>Onslaught (NA) Genesis.

Updated - 8/12/14, by Adam Gidney

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Golden Axe series box art page| BOX=ART

Golden Axe series page

Categories: American artist; Fantasy; Sega

Julie Bell box art artist page| BOX=ART

Julie Bell artist page

90's gallery page| BOX=ART

90’s gallery page

Boris Vallejo box art artist page| BOX=ART

Boris Vallejo artist page